Judge Says Pom Wonderful’s Advertising Is Misleading [New York Times]
Pomegranate juice lost a little of its pizazz on Monday when Pom Wonderful, the company that made it a best seller on grocery store shelves, was ordered to dial down its claims about the extent of the health benefits its product bestows. An administrative law judge issued a cease-and-desist order after determining that the company had insufficient evidence to support claims that its juice reduced the risks of heart disease, prostate cancer and impotence. The order will remain in effect for the next 20 years. It was issued after an Federal Trade Commission complaint two years ago, contending that Pom Wonderful had engaged in false and misleading advertising,
Dos Rios Ranch dedicated to wildlife habitat, flood control [Modesto Bee]
From the east flowed the Tuolumne River, from the south the San Joaquin, as about 200 people celebrated a milestone in conservation Monday. They welcomed the acquisition of Dos Rios Ranch, a 1,603-acre parcel west of Modesto that will be used for wildlife habitat and flood management. Government and private sources provided $21.8 million to buy the land from the Lyons family, who owns the adjacent Mape's Ranch. "We understand the uniqueness of this property — six miles of river frontage under one ownership," said Bill Lyons Jr., a former California secretary of food and agriculture. His family has been widely recognized for farming in a way that protects wildlife, notably the Aleutian cackling goose, a migratory bird.
http://www.modbee.com/2012/05/21/2209968/dos-rios-ranch-dedicated-to-wildlife.html
Billboard firm rejects PETA's Hanford mad cow ad [Fresno Bee ]
The animal rights group PETA tried to place a billboard in Hanford stating "Real Milk Comes from Real Sick Cows" and urging people to "Go Vegan," but the nation's biggest billboard company told the group no… But when the group called Lamar Advertising Co. to put up a message, the company wouldn't accept it, PETA spokeswoman Alicia Woempner said… Lamar turned down the message out of concern that the group's statement was not truthful, said Hal Kilshaw, the company's vice president of governmental relations. "It's misleading," Kilshaw said. "Millions of people drink milk every day and don't get sick." PETA said it is now running its "Three Reasons to Go Vegetarian" television advertisement on KGPE (Channel 47.1). The ad runs on the 11 p.m. newscast and with the David Letterman Show. The ad's last day on air will be Thursday.
http://www.fresnobee.com/2012/05/21/2845619/billboard-company-turns-down-petas.html
E. Coli outbreak renews raw milk fight in Oregon [Associated Press]
The Oregon Dairy Farmers Association is calling for tighter restrictions on the sale of unpasteurized milk following an E. coli outbreak that sickened nearly 20 people last month. Oregon bans store sales of raw milk but allows small farms to sell on-site with no regulatory oversight… The recent E. Coli outbreak was traced to a farm in Wilsonville, south of Portland. Four children were hospitalized with acute kidney failure, and at least two of them could face long-term complications.
http://www.vcstar.com/news/2012/may/21/e-coli-outbreak-renews-raw-milk-fight-in-oregon/
The agricultural version of Fannie Mae [McClatchy-Tribune News Service]
With the national debt ballooning and the federal deficit still well over $1 trillion, you'd think lawmakers would be determined to seriously scale back taxpayer support for agriculture. But you'd be wrong. True, the farm bill endorsed recently by the Senate Agriculture Committee calls for a $23 billion drop in farm programs over 10 years. Yet that's just $2.3 billion a year - a pittance relative to the deficit… But under this bill, there wouldn't be much risk left to manage. This isn't "socialized" agriculture, strictly speaking; the government no longer tells farmers what to plant and how many acres to sow. If the taxpayer is picking up almost all the risk, however, it begins to look like the agricultural version of Fannie Mae's business plan: privatized profits, socialized risk. Keep in mind that producers of many crops, such as fruits and vegetables as well as beef and poultry, somehow manage to survive largely free of taxpayer subsidies.
http://www.sacbee.com/2012/05/22/4507722/the-agricultural-version-of-fannie.html
Ag Today is distributed to county Farm Bureaus, CFBF directors and CFBF staff, for information purposes, by the CFBF Communications/News Division, 916-561-5550; news@cfbf.com. Some story links may require site registration. To be removed from this mailing list, reply to this message and please provide your name and e-mail address.
No comments:
Post a Comment